Goji Berries

Goji (GO-jee)

a common name for the small, red berry of the Lycium barbarum plant, also known as wolfberry.

Ancient Berry of Vitality

Goji berries have been appreciated in Asian herbal medicine for several millenniums, but only recently have western cultures “discovered” the power of this remarkable food. A small and red berry, goji’s grow on a thorny perennial bush, and are indigenous to the difficult terrains of the Himalayan mountain range. Often coined as “red diamonds” on the Asian market, the goji berry has long been regarded as one of the most nutrient-rich superfoods on the planet, with ancient Chinese monks crediting this berry to greater health, vitality, longevity, energy, and stamina. Western science agrees that indeed this special berry has a remarkable nutritional profile, and it is now among the most highly sought-after superfoods around. Navitas Naturals offers this vital food in two forms: dried whole goji berries, and a freeze-dried goji berry powder.

The Power of Goji

Arguably among the most potent superfoods known, the goji berry offers an exceptional balance of daily macronutrients: containing carbohydrates, high-quality protein, healthy fat, and soluble fiber. The goji’s solid plant-based protein is packed with 18 amino acids -- including all 8 essential amino acids – which is 10% of the fruits composition. Also full of free-radical-devouring antioxidants, goji berries have been historically used to support the immune system and longevity. Rich in vitamin A and a good source of vitamin C, these berries additionally possess over 20 trace minerals and vitamins including zinc, iron, phosphorus, riboflavin (B2), vitamin E, and carotenoids which include beta-carotene. And to put things in perspective on just how powerful the little goji berry is, ounce per ounce it contains more vitamin C than oranges, more beta carotene than carrots, and more iron than soybeans or spinach. Goji berries are a truly remarkable food.

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